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I took over a Prague hotel with no name, no rating, and no track record. Four years later it stood at 8.9 on Booking, with over 4,200 reviews.

Now I help other city hotels find what's really pulling their rating down — and what to do about it, without investments or complex tools.

I'm not an analyst and I'm not software. I'm someone who actually ran a hotel — and knows what guest problems look like from the inside.
Write to me

Does this sound familiar?

It's usually not the number of complaints — it's that the same few things keep coming back, and it's never quite clear which of them is actually dragging your rating down.
If you run a city hotel, you've probably seen this:

  • Solid ratings, but the same remarks keep repeating — month after month

    1

  • Guests don't complain at the desk — and then leave a 7

    2

  • Heat, noise, mattress, Wi-Fi — the same themes come up again and again

    3

  • It's not clear which issues to fix first — and which are just one-off comments

    4

  • You read reviews one by one — but no one sees the overall pattern

    5
The answers are already in your reviews. The problem is they stay there — scattered, disconnected, and without priority. In most hotels, just 2–3 recurring issues have an outsized impact on the overall rating.

How I do it

I don't read reviews like an analyst.
I read them like someone who actually ran a hotel — and knows what's really behind every mention.

  • I go through every review for the period you choose

  • I separate emotion from real operational signals

  • I find the patterns that repeat — not isolated complaints

  • I show which ones genuinely affect your rating and how guests feel

  • I tell you what to fix first — and what's just an exception

The difference from ordinary analysis is that I know how a hotel works from the inside.
So I see things that aren't actually written in the review.

What you get

No long report. No complex spreadsheets.
You get a clear answer to one question: what's really pulling your rating down — and what to do about it.

  • The main recurring patterns —

    not dozens of points, but the 5–7 things that genuinely repeat and have real impact

  • Priority —

    what to fix first, what can wait, and what's just an exception

  • Guests' exact wording —

    quoted the way they actually wrote it, no interpretation

  • Practical recommendations, no investment needed —

    fixes you can make from operations, without renovation or buying new systems

  • The view from the inside —

    not just what guests write, but why they write it and what's behind it operationally
A real example
One of the first hotels I analyzed.
Rating 8.4, over 1,500 reviews — fine at first glance.
What I found
Across all those reviews, only three themes kept repeating — and they had a disproportionate impact on the overall rating: — Noise at night — Rooms overheating — A gap between what guests expected and what they actually got

These themes showed up in more than 30% of the lower-scoring reviews.
Why I see it differently than software
Anyone can spot noise and heat in reviews. But I knew right away what was behind them — because I'd dealt with the same problems myself. I knew which ones could be fixed without investment, and which needed a different approach — like communicating differently with the guest before arrival.
What the hotel did:
Adjusted the description and messaging for specific room types — Made small operational changes, no renovation — Changed the way it responded to reviews
The result
Instead of working through dozens of reviews, management had clarity — what to tackle first, what could wait, and what were just exceptions.
(This example is shortened. The full analysis includes specific guest quotes, how often each theme appears, and recommendations by priority.)
Who I am

My name is Andrey.


For four years I ran a city hotel in Prague and took it to 8.9 on Booking, with over 4,200 reviews.


But the hotel wasn't my first business. Before it, I built my own ventures in hospitality, ran operations in management roles with real results, and advised others on growing their business. One thing always interested me, no matter what I was doing — how to turn a place into somewhere people actually want to come back to.


Why do reviews matter so much to me? Because I've seen with my own eyes what they can do. They don't just affect your Booking rating — they affect the mood inside the team. At our hotel, the staff read the reviews and took them seriously. We celebrated the good ones and watched the rating climb. And that's a kind of motivation money can't buy — the feeling that we're pulling in the same direction, doing something that matters.


I introduced a lot of changes at the hotel. I enjoyed responding to what guests were saying — because reviews are living proof of what needs to change. Especially when it isn't a one-off, but something that keeps coming back. When you change something, add your own experience, and then see the result, it shows up in everything — in the guests, in the team, in the whole operation.


I understand this work from the inside, not from theory. And I do it because I want there to be more hotels that genuinely grow. Hotels that pay attention to their guests and improve quality — not just sell rooms at the highest price, but have an idea of their own. Hotels a guest wants to return to, because something about them feels like home.


I love this work. And I'm glad I get to be part of it — because I know how it's done.

How it works
Send me your reviews (Excel / CSV)
Just an export from Booking, Google, or Tripadvisor. Before you send it, simply delete the column with guest names. No access to internal systems, no integrations, no technical setup.
I take a look
I go through the reviews, separate patterns from exceptions, and work out what actually affects your rating. I look at it the way someone who ran a hotel himself would — not like an algorithm.
You get a clear answer
Within 5 working days you'll have a concrete breakdown: what repeats, what it means for your operation, and what to fix first. No extra explaining, no complex spreadsheets.
The whole process is designed so that you don't have to do anything extra. Send the file — the rest is on me.

Who it's for

  • I work with city hotels that already run smoothly and get reviews regularly — but keep hearing the same remarks from guests over and over.

  • Typically these are hotels rated 8.0 to 8.8 — doing well, but with a sense that some potential is still being left on the table. They know the reviews are telling them something; it's just not clear what exactly, or what to do about it.

  • It's not for hotels chasing quick marketing or automation. It's for the ones who want to understand what guests really experience — and improve it systematically.

The whole process is designed so that you don't have to do anything extra. Send the file — the rest is on me.
Pricing
One-time report
199 €
Ready within 5 business days.

A one-time look at your hotel's reviews. You get a concrete breakdown of the recurring patterns, their impact on your rating, and recommendations on what to fix first — without investment or complex tools.
Order
Ongoing monitoring
119 € / month
A regular review of new feedback every month. You'll see how the situation develops, what's shifting in how guests perceive you, and what needs attention before it shows up in your rating.
Order
Best for hotels that want to quickly understand what's really repeating in their reviews.
Best for hotels that want a continuous view — not just a one-time snapshot.

Frequently Asked Questions (FAQ)

Send me your reviews.
I'll tell you what keeps coming up.
Not sure whether any of these problems apply to your hotel?
Write me a few lines about it — I'll reply personally, and we'll work out how I can help.
No form, no commitment.
kontakt@hotelreviewinsight.com
Husitska 502/36, Praha 3, 130 00
Based on real experience running a city hotel and working with guest reviews every day.